Amazon Slogan [year] [Meaning and History]

Amazon is one of the most well-known brands on the planet. Whether you use Amazon to make online purchases, watch Prime videos, listen to Prime music, sell your products, or any of the number of other services the company provides, you have most likely used Amazon in some way over the years.

But you might be wondering: Does Amazon have a slogan?

What is Amazon’s Slogan in [year]?

Amazon’s slogan in [year] is “Work hard, have fun, make history.” This tagline, designated by the company’s creator, Jeff Bezos, combines the three facets of Amazon. Bezos wants to portray to the world that Amazon is innovative, consumer-driven, and an exciting company to be a part of.

In this article, we will discuss the many different catchphrases Amazon has used over the years, what the current slogan actually means, and Amazon’s values as a company. So keep reading! We have everything you need to know about Amazon and its slogan right here.

What Was the First Slogan of Amazon?

What Was the First Slogan of Amazon

Many people don’t know that Bezos started Amazon in 1994 as an online marketplace solely for books and textbooks. It’s hard to believe that the billion-dollar e-commerce and online service monopoly started from such humble beginnings, but it’s true!

Amazon has had several mottos over its almost thirty years of successful business, and we have compiled all of Amazon’s different slogans just for you:

  • Earth’s Biggest Bookstore (Amazon’s Original Slogan)
  • You Shop. Amazon Gives
  • From A to Z
  • Earth’s most customer-centric company
  • Work hard, have fun, make history

Each of these slogans represents a different aspect of Amazon as a whole, including what they offer and the company values.

What Does Amazon’s Slogan “From A to Z” Mean?

One of Amazon’s more well-known taglines is “From A to Z.” The company has used this motto for several decades to portray that Amazon has everything you could possibly need from A to Z!

Most of us already know that Amazon’s online marketplace is incredibly extensive, but when Amazon first started selling a variety of products instead of just books, they wanted to make sure people knew what the site had to offer: everything!

The Amazon logo also used to have a smile line connecting the A and the Z below the word Amazon, creating what looked like a smile while solidifying the slogan.

What Does Amazon’s [year] Slogan Mean?

Today’s Amazon slogan, “work hard, have fun, make history,” is Amazon’s way of explaining exactly what the company represents in a short and sweet catchphrase.

Of course, a company’s slogan should express wither what they offer or who they are, and because almost everyone on earth knows what Amazon does, it decided to showcase its values and characteristics.

The motto explains the three ideologies of Amazon, hard work, the joy of creativity,  and the innovation to change the world.

Work Hard

Even though Amazon is certainly not a start-up company, it encourages its employees to give 110% as if they were still trying to get up off the ground.

Jeff Bezos is no stranger to hard work; he feels it is a cornerstone of the company and why it has excelled in every way possible.

Have Fun

In creating one of the world’s most profitable and popular brands, Amazon creators and employees spend a great deal of their time working on new ideas.

Imagination, creativity, and a desire to have fun at work are essential to building a business of this magnitude.

Make History

Amazon is the second richest company in the world. The way they have completely taken over the market while keeping their customers and sellers happy along the way is truly incredible.

There is no doubt that Amazon has already made history, but as the motto implies, they want to keep pushing the boundaries to find out what else it can do to change the world.

What Does Amazon Write About Themselves on the “About Us” Page?

In addition to its description slogan, Amazon has a lot to say to its customers and the world about who they are.

On Amazon’s “About Us” Page, the company states, “Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work.”

While most companies do use their descriptions to upsell who they are, Amazon is seriously setting the bar high.

This self-proclaimed goal shows what Amazon is all about: breaking records and changing the world as we know it, and making sure everyone is happy with them simultaneously!

What Are Amazon’s Values?

Once again, Amazon has some pretty big claims when it comes to what the company values.

“Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.”

Whether or not you think Amazon is living up to its motto, various slogans, and values is up to you, but there’s no doubt that something that Amazon is doing is working for them!


Amazon’s recently changed its slogan to “work hard, have fun, make history.” This motto describes who they are as a company and portrays how they want the world to see them. Amazon is the world’s largest online retailer, and it doesn’t seem like it’s slowing down any time soon.