What Does Rollback Mean at Walmart?

Walmart offers an incredible amount of products to its customers. In addition to its wide selection, Walmart also has some of the lowest prices on the market, as well as extremely cheap rollback prices.

But let’s find out: What does it mean when you see the Walmart rollback price sign?

What Does Rollback Mean at Walmart?

When you see rollback items at Walmart, it means that those items are on sale or have a temporarily reduced price tag, usually due to an influx of inventory from a manufacturer or discounts from the suppliers. Walmart rollback items are available for returns within 90 days of purchase.


  • Rollback price tags at Walmart mean the item is on sale.
  • You can return a Walmart rollback item within 90 days of purchase.
  • Walmart offers rollback prices on overstocked or supplier-discounted items.

In this article, we will discuss everything there is to know about what rollback means at Walmart, including why some items go on rollback, how to return rollback items, and how long the sale will last!

How Does Rollback Work at Walmart?

Many consumers become confused by the term rollback at Walmart, but the truth is that it is simply the company’s word for sale!

A Walmart rollback works just as any sale does: The company chooses items that have been discounted by the supplier, have an influx of inventory, or items that just need to be pushed off the shelves.

Typically, rollbacks at Walmart are specific to the location, and while you can find some great rollback deals both at in-person stores and online, the discounts may vary from store to store.

Can You Return Walmart Rollback Items?

Can You Return Walmart Rollback Items

While some companies do not offer returns on sale items, you can return Walmart rollback items!

In fact, the return policy for rollback purchases at Walmart is identical to regularly priced items.

You can return the items within 90 days of purchase for a full refund of the price you originally paid. The products, rollback or non, can be returned with the receipt, or if you have lost the receipt, with a government-issued ID.

It’s important to note that if you do not have the original receipt for a rollback item, you will only receive a refund for the lowest price tag of the item.

How Long Do Walmart Rollbacks Last?

Walmart rollbacks typically last for 90 days. After this time frame, Walmart will decide if they are going to continue to stock the product, in which case, the price tag will return to its normal number.

On the other hand, Walmart may decide not to continue to stock the item, and the items will be moved to the clearance section, sometimes with even a lower price tag.

How Does Walmart Select Rollback Items?

Now that you understand what rollback means at Walmart, you are probably wondering why some items go on rollback while others don’t.

It’s important to understand that rollback items are different from clearance items. Walmart products with a clearance price tag are being discontinued or are being taken off the shelves for one reason or another.

This can include holiday items, seasonal products that have not sold by the end of the season, or simply items that Walmart does not want to continue to stock.

Rollback items are different; they are products that Walmart has decided to discount for a set period of time in order to increase sales.

Walmart sets items with rollback markdowns if they have received a discount from the supplier on these products, if there was an influx of inventory from a manufacturer, or even if they just want to surge the sale of these specific items.

This is why rollbacks at Walmart often differ from store to store, as opposed to being set for the entire company.

Walmart Rollback vs Reduced Price

Walmart’s marketing tactic is very specific: Walmart claims that all its items always have Everyday Low Prices, meaning that they do not need to go on sale for you to get the best possible price.

When it comes to marketing, language is important, so in order to portray that its products cannot get any cheaper, Walmart never uses the words “sale” or “reduced price.”

But the truth is that rollbacks at Walmart are no different than products with a reduced price.

For one of the many reasons we listed above, Walmart has decided to reduce the price tag on certain items and label them as “rollbacks” so as to stay on brand with its marketing ploy.


When you see the word rollback on Walmart items, it simply means those items are on sale for the time being.

Rollbacks last around 90 days at Walmart, and the great news is that you can still return rollback products within 90 days of purchase if you are not satisfied with them!